We first heard about ReggieKnow after his "Public Figure" art exhibit last year where he explained what his 12" action figures represent to him:
"Because the internet killed all fashion interests I had, the FFINC action figures provided a way for me to still be into fashion without me having to wear the clothes."
ReggieKnow, Founder of Fashion Figure Inc., recently directed and debuted "Kraft Of Revenge: Mousetrap 2" with Def Jam Executive VP No I.D. He also conceived the Voltron Hip-Hop Sprite commercials (1998). The multi-talented filmmaker and marketing creative added a new series of 12" action figures to his FFINC repertoire – unveiling the four newest figures on July 17 at Jason Markk in Little Tokyo. (For further insight into the process behind the conception of ReggieKnow's figures, read our interview with him here.)
Official video recap by Fashion Figure Inc:
Photography by Diane Abapo
Follow Diane on Instagram at @dianeabapo