Adidas Basketball Delivers Project Harden at Seventh Letter

Project Harden was in full effect last night on Fairfax presented by Adidas Hoops at the The Seventh Letter (September 16). Adidas and Harden have partnered for a collaborative collection of basketball style on and off the court. Guests at last night’s Project Harden release were invited to a virtual reality experience where they caught a sneak peek at the co-creation process with James. DJ Mo Beatz spun while guests took polaroid snapshots and posted them on a wall in the shape of the same Harden silhouette found on the giveaway pocket tees and baseball caps for attendees. 

Follow @ProjectHarden and @adidashoops for more release updates.

Photography by Diane Abapo

 

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Diane Abapo Founder and Editor-in-Chief at SUSPEND Magazine.